History

“We never set out to be the biggest but simply to be recognised as the leader in our field by providing pet owners with a credible alternative to long term drug therapy.”

The company’s owner; David Haythornthwaite lived in America for 13 years from 1984 – 1997 which is where he first became interested in the concept of nutraceuticals.


  • 1995

    Still living in New York but commuting back to the UK at weekends, David founded VetPlus. Starting from a bedroom in his parents home, David took the original concept and pioneered the development and acceptance of nutraceuticals within the UK veterinary profession

  • 1996

    VetPlus move to their first offices ‘Wild Goose House’ in Goe Lane, Freckleton, an old slaughter house hence the name Goe which was shortened from ‘Gore’.

  • 1997

    We developed and patented our first product Synoquin, which is still a veterinary favourite today, with over 1.5 million bottles sold worldwide.  At the time my father told me I would be lucky to sell the first batch of 144 bottles!

  • 1998

    Synoquin launched at BSAVA in Birmingham

  • 1999

    Launched Synoquin for cats and Synequin for horses.

  • 2000

    Launched Cystaid, Coatex EFA and Epilease.

  • 2002

    It’s a big year as we move to new premises in Dock Road, Lytham and start to manufacture our own products in house including tablets, capsules and powders.

  • 2003

    We open our first overseas subsidiary in Barcelona, Spain.  Aktivait, a revolutionary product for Alzheimer’s in dogs and cats is launched.

  • 2004

    We take on our first international distributor; ‘John. Mademochoritis & CO’ in Greece

  • 2005

    Launched Promax®

  • 2006

    Irish subsidiary opens in Dublin

  • 2007

    David recognised the growing threat to Veterinarians from Corporate Groups and Internet Pharmacies and launched the ‘100% Dedicated to the Independent Veterinary Practice’ campaign

  • 2008

    VetPlus moves into its present headquarters at Boundary Road just a mile from its Dock Road facility, investing over £3 million in a purpose built manufacturing facility which is granted cGMP status (Good Manufacturing Practice) two years later

  • 2009

    Synoquin Tasty launched.  The company also invested in a ‘blister’ packing  line as well as paste and sachets forming machinery.

  • 2011

    Calmex launched

  • 2012

    Germany subsidiary opens in Dusseldorf

  • 2013

    Synoquin EFA launched, the first supplement to combine Dexahan, an EFA with chondroitin and glucosamine.

  • 2014

    Vetschoice, a range of 14 ‘pet shop’ products is launched to help vets build a business they can protect

  • 2015

    34 countries are now part of the VetPlus family

  • 2016

    Our American Subsidiary is established in Atlanta, Georgia.  We are now back in the “Home of Nutraceuticals”

  • Today

    VetPlus now has over two decades experience in the veterinary nutraceutical industry and our products are recommended by thousands of vets in the UK and in over 34 countries worldwide.  With David at the helm, we aim to continue focusing on introducing innovative products and supplying the veterinary industry.


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